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About Us

Bringing you back to Natural

Natural hair. Natural health. Natural beauty

Hair Education

Hair Treatment

Body Health

Community Care

Apothecary Care


Nappily Naturals was founded

By husband and wife team, Umaar Askia and Sharon Williams-Askia Owners in the fall of 2018, after realizing that there wasn’t enough culturally inspired NATURAL beauty and health stores in their community.

“We know that there are a plethora of chemically-made products that has impacted the black community adversely by contributing to hair and skin issues, such as eczema, psoriasis, hair loss and more, so we decided it was time to step up and be that change.”
Black women have forgotten how to care for their own hair and we want them to fall in love with their natural mane all over again, so we decided to bring a full service beauty wellness center to Leimert Park by offering organic, plant-based and herbal formulas that support holistic health and beauty lifestyles that will combat certain issues that has become ubiquitous throughout black communities all over the world. 
We want to make them easily accessible, healthy and of course, effective. 

So we started sourcing the highest quality ingredients, environmentally and ethically responsible, and started creating formulas that will promote better skin appearance, hair growth (for all hair types), retain necessary moisture and just overall educate the client so when they leave with the products, they will know exactly how to care for their hair at home.


Meet the Team

We have had great success so far and with this new movement of black women embracing who they are and understanding how beautiful they are, this creates a higher self-esteem and beauty on the inside as well as on the outside. 

“I didn’t realize until I started this business how many women actually didn’t know how to care for their hair or what to do with it, now they are empowered when they leave this space and the energy exchange is amazing!!

The Nappily Apothecary

In addition to promoting health on the outside, we also know how important it is to maintain and promote health on the inside, because that’s where it really counts, so we have extended our brand to Nappily Naturals & Apothecary where we will now bring an overall mind, body and soul holistic healing concept to the community. We will incorporate organic herbs, teas, tinctures that will help “nutrient deficit areas” have the option to take more control of their lives by eating well, thus living a healthier and longer life. 

“It gives us purpose to help bring about change within the community and when we have return clients that come in with a renewed body and spirit, I know that we are in the right business.” 

Come check us out in the heart of Leimert Park and let us help you get Black to your roots.


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